You are committed to the long game, but growth is not coming to you, so you’ve thought about jumping in and doing reels, maybe you already have jumped in, but the water is not warm! You have tried the trending reels, and yet you are not comfortable with them. You have not done a reel because you see them as cringy, and/or you are not ready to get on camera yet due to being shy. Or, you have done some reels, and yet you are wondering why the heck you are doing them. They are t

Growth on Instagram is not terribly difficult, but it does take some time to understand what works for you. Here are the main reasons why you are not growing on Instagram: You are not engaging You are not posting consistently You are not sharing content your audience wants Poor image/video quality Your bio is not optimized You are not showing up To get known in your niche communities as an authority, you need to engage with people in them. You can accomplish this by engaging

Are you ever in a conversation with someone face to face and you see their eyes glaze over or they start focusing on other things rather than paying attention to what you are saying? This is when you are fully aware that they are distracted or not interested in the conversation! However, in the online space, you do not see those physical cues that indicate you are losing the attention of your audience. Instead, you have to pick up on their silence or what they are saying as

If you have spent any time on Instagram, you have heard several experts and gurus talk about ways you can grow your audience on the platform. Some are legitimate, others are complete fabrications of the truth, yet others are honest but mistaken ideas that may have worked in the past but do not work anymore. For instance, the follow/unfollow technique was a method that worked -- back in 2016. However, this technique of following people only to unfollow them when they do not fo

One thing I have learned that has consistently shown up in both my career and entrepreneurial journey; people LOVE to see you mess up! It's true! You will do one hundred things right, but people will point it out when you mess one thing up. When I worked for corporate, I had to write emails about our computer and phone systems. I would inform the company of six hundred plus employees about software viruses', upgrades, downtime, information, and all information related to the

We love it, and yet we hate it, don’t we! Instagram allows for extraordinary opportunities. For businesses, Instagram is a tool that will enable us to reach and connect with thousands of people for free. We have the chance to learn, grow and develop skills in marketing, sales, and public relations. Yet, the ‘rules are stringent. Instagram is technology, and as we know, technology is ever-changing in our fast-paced world. Here are the main frustrations people have with Instagr

Most people spend their time on Instagram browsing through posts and double-tapping to get that little red heart indicating that they’ve liked what they’ve seen. However, if you are running a business on Instagram, there is a secret power for visibility in your comments. Giving valuable, authoritative, and authentic comments on peer accounts and accounts with much larger audiences than yours can get you noticed and define you as an authority in your niche. Strategic commentin

Instagram’s algorithm is a program built to assist users of the platform to see content they are most interested in. There are over a billion users on Instagram every day; imagine if there was no algorithm to sort through all those posts for each of us. Instagram’s Bio says: “Bringing you closer to the people and things you love”. If the algorithm did not exist, we would get on the platform and randomly see content as it was posted. We would see everything from coupon sales t