top of page
  • Writer's pictureGinger Borden

Why Trying to Do It All Can Hurt Your Business: The Advantages of Focusing on Your Niche


In today's world, having multiple passions and interests is common. We live in a time where we have access to endless information and opportunities, allowing us to explore and discover new things. However, being multi-passionate can also present challenges when it comes to marketing ourselves or our businesses.

When we have multiple interests, it can be difficult to focus on one specific area. We may feel we can offer help and value in various areas, which can confuse potential clients or customers. Identifying our unique skills and expertise is important to build trust with our audience.

For example, let's say you are a marketing professional passionate about Instagram growth and marketing. While it's great to have knowledge and experience in other areas, such as email marketing or other platforms, it's important to establish yourself as an Instagram expert. This will help you stand out in a crowded market and attract clients specifically looking for Instagram marketing help.

When we market ourselves, it's important to have a niche and a target audience. Just like Taco Bell is known for affordable tacos and Chick-Fil-A is known for its signature chicken with a pickle, businesses, and individuals need to identify their unique selling points and establish themselves as experts in their respective fields.

The Benefits of Niching Down

There are many benefits of niching down, and they can be applied to any business. Here are just a few:

  • You'll discover your true passion.

  • Your audience will be clear on what you can help them with.

  • You'll focus your energy and resources on one thing at a time rather than spreading yourself thin across multiple interests (and projects).

  • You'll become an expert in a particular field that you're passionate about--and who doesn't want to be known as an expert?

How to Niche Down

  1. Identifying Your Passions The first step in niche-downing is to identify your passions. This can be a challenging task, but it's worth taking the time to figure out what makes you tick. If you're unsure about where to start, try asking yourself these questions:

    1. What could I talk about endlessly, repeating myself as many times as necessary to get my message across

    2. What did I struggle with that I have now found the answer to and want the world to know about so they do not have to suffer anymore either

  2. Prioritizing Your Passions After identifying your passions and thinking about which ones are most important to you (and why), it's time for action! Now that you know what excites you most, it’s time to prioritize your time accordingly so that you can make progress on your goals while still maintaining balance in your life overall. The best way I've found to do this is by creating an action plan based around my top two or three passions at any given moment--and sticking with it as much as possible over time.

Finding Balance

  • Make time for different passions.

  • Combine your passions to create a schedule that works for you.

  • Be flexible, but don't give up on your goals!

Finding Your People

  • Network with like-minded people (industry leaders and peers with the same interests)

  • Join communities (follow and engage in those industry leader and peers accounts on Instagram and other social media platforms)

  • Create your own community (post about the topics you are passionate about so other people will come engage with you and your community)

Exploring New Passions

You're not alone in your multi-passionate life. In fact, there are many people who have more than one passion and they're doing it well! But how do you make the most of your time? How do you find time to explore new passions while still keeping up with your current ones? Here are some tips for exploring new passions:

  • Try something new. If there's something that interests you but doesn't take up all of your attention, try it out! You may find that it's easier than expected or even enjoyable enough to become a major part of your life.

  • Take risks and learn from them (or don't). Sometimes trying something completely different can lead us down paths we never expected--and those paths might lead right back where you started but with better knowledge and experience under our belts!

Avoiding Overwhelm

  • Create a plan. You'll have many ideas and projects on your plate, so it's important to have a plan for when you will work on each one. Your plan should include things like:

  • When will I start this project?

  • How long do I think it will take me?

  • What resources do I need before starting (e.g., money, time)?

  • How much time per day or week would be ideal for me? This may seem like an overwhelming task at first glance--there are so many things that could go into your plan! But don't worry--we'll walk through how to make one below in "Creating A Work Schedule."

Creating a Support System

As you become more successful, you must surround yourself with positive people who support your goals. You don't have to be friends with everyone, but having a few key relationships can make all the difference in your life and business. If you want advice on specific areas of expertise or need some help getting started in an area where you're lacking experience, consider hiring an expert consultant or coach. If they aren't available for hire (which is often the case), reach out anyway! Most experts love talking about their craft and will be happy to offer advice if they can- especially if it means they'll get some free publicity along the way!

Exploring Different Avenues

Once you've defined your passions, it's time to explore different avenues for pursuing them. This can be done in a number of ways:

  • Think outside the box. If you're not sure how to pursue a particular passion, consider doing something unconventional or unexpected with it. For example, if one of your passions is cooking, and you help small businesses with Instagram growth; share analogies of time saving ideas for cooking and how you use the same methodologies for creating content for instagram growth.

  • Try different methods. If there are specific ways in which someone else has already done what you want to do--and done well--then look into their methods and see if they might work for you too

Being multi-passionate is not a bad thing. In fact, having multiple interests and skills can be a huge advantage in the marketplace. However, it's important to identify our unique skills and establish a niche to build trust and attract the right audience. By doing this, we can successfully market ourselves and our businesses while still pursuing our various passions and interests.

5 views0 comments


bottom of page