• Ginger Borden

3 True Benefits of Being a Small Business

Small businesses often have a leg up on their larger competitors. They are more nimble and agile and don't have to worry about communication issues like the big guys. If you're a small business owner, you know that being close to your potential clients and customers is critical to success. In fact, it's one of the reasons that so many people choose to run a small business instead of working for someone else —they want to be able to communicate with their customers on a more personal level.


Being closer to your potential clients and customers makes it easier for them to take strangers through your funnel from strangers into prospects, customers, and even advocates for your business.


You have more flexibility in the way you run your company. You have more control over what you can do and how you do it. You can focus on what matters most to YOU as an individual owner and leader of your business.


Being a small business owner gives you the opportunity to see how your decisions affect everything from the bottom line to how employees feel about their jobs. It allows you to focus on what matters most: creating a product or service that meets the needs of your target audience while making money doing so!

1) Being a small business owner means you can be flexible with your time.

If you don't have a boss telling you when to come in and when to go home, this is an excellent benefit for any entrepreneur. You can work whenever you want! And if that means working from your pajamas on Saturday morning, then so be it!

You also get the freedom of working wherever you want —whether it's at home or out in public somewhere else (at least until someone asks for the 100th time if you want more coffee haha).

You can work wherever and whenever you want, so you don't have to be confined to a cubicle or office, ugh those small cubicles and the florescent lights). You can go for a walk in the park or sit in a coffee shop and get some work done. You also don't have any coworkers around who might distract you—unless of course, they are working from home too!

2) Your small business is the leader of its industry.


You can be the first to try new things, even if they don’t work out. You have no one else to answer to but yourself, so go ahead and try posting that new reel! What do you have to lose? And if it does work, then you can take credit for being innovative and creative—and you get rewarded with better profits than if you had stuck with doing things “the old way.”


You also have an opportunity to be a trendsetter within your industry by introducing something previously unheard-of in your field (or at least hasn't been done by anyone else). That's what happened with Uber and Lyft: they changed how people get around by offering ridesharing services through their apps instead of traditional taxis or trains/buses/etc. Now they're two of the most successful tech startups ever created!


3) The flexibility, freedom, and individualism that come with being a small business are unmatched.

One of the greatest benefits of being a small business is the flexibility, freedom and individualism that comes with it. You have complete control over your own schedule and make your own rules.

You can decide how hard to work each day, when you want to work, where you want to work, and who you want to work with. You are not bound by corporate bureaucracy or an employee handbook that dictates how things should be done.

In the end, the freedom and flexibility of being a small business is a huge perk. While you'll need to work hard at first, once you've built your business up, there's no limit to how far you can go. So if you're ready for the challenge and want to take control of your own destiny, then now's the time!



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