• Ginger Borden

Instagram Growth Requires Connections

Instagram growth is something that every social media marketer dreams about. It's the ultimate goal for anyone trying to build an audience, and it can take years of hard work to accomplish. But there is one very important thing that people often forget when trying to grow their Instagram following: connections matter more than anything else.


Instagram is more than a platform. It’s a community, and you need to build relationships with your audience in order to grow.


Here are three ways to do just that:

  1. Focus on Clarity: Understanding who you are and who your audience is can help you resonate with them and speak to their pain points.

  2. Focus on Content: When you understand your audience, you can create content that resonates with them, answers their questions, inspires them, and makes them laugh.

  3. Focus on Connections: Audiences big and small are filled with people, when you remove the human aspect of social media, you lose. Yes, connections take time just like any other relationship, but that time is time well spent.


If you want to grow your Instagram account, you need to know who you are and who you serve.


It's not enough to post cute photos of your cat. You have to be clear about what kind of content will resonate with the people who follow you and how they'll benefit from following you.


If you're unsure where this is coming from, try asking yourself: who am I? Who do I serve? And how do I serve them?


Once you know those things, it's much easier to decide what kind of content will help your audience connect with you—and take action!


Are you looking to grow your Instagram?


If so, you've probably heard the old adage: "It's not what you know, it's who you know."


But how do you get those connections? How do you make them stick? How do you turn them into opportunities for growth and success?


The answer is simple: create content that people want to engage with.


When people engage with your content, they're actively connecting with you on multiple levels—they're not just reading or watching; they're taking part in the conversation. And when they participate in the conversation, they're forming a connection with you that will last long after they've moved on from reading or watching your content.


Without this engagement, there's no point in posting anything at all—because if nobody's responding to what you post, then nobody even knows it exists! But when people do respond to your posts… well then, it's like magic! You can watch those connections grow and multiply over time until everyone suddenly knows about your brand (or at least remembers it).


Instagram is a community.

It’s a community of people trying to grow their businesses and be the best at what they do. If you want to be successful on Instagram, you need to believe that you can make it happen, that people will like your content, and that they will help you connect with others in the process.

This all starts with relationships—you have to build trust with your audience by providing them with content they love and value so much that they want more! The only way for this to happen is if you consistently post quality content on a regular basis.



Find your people on Instagram by taking the time to build connections with content creators who are doing what you want to be doing.


If you want to build your Instagram presence, it's important to find the people who are doing what you want to be doing. If you're trying to grow a business, look for accounts that have achieved success with their own businesses. If you're trying to get famous on social media, look at accounts that have already built large followings and dissect what they did right.

If someone has created an account and grown it into something successful, then there are probably lessons we can learn from their journey. So take the time and effort to build connections with these content creators or influencers so that when it comes time for them to choose between reaching out or not reaching out—they'll reach out!


The best way to grow on Instagram is by finding people who are already doing what you want to be doing. Don’t just follow random accounts and hope for the best. Instead, connect with other people who can help you get where you want to go. It takes time and effort, but it will be worth it!



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