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  • Writer's pictureGinger Borden

How to Increase Your Instagram Engagement

Instagram's algorithms favor posts that create a lot of interest in a short period of time, and it prioritizes them accordingly. A high level of engagement triggers the algorithm to believe your post will be of interest to many of your followers, causing it to appear higher in their feeds.

There are some techniques to boost Instagram engagement; frequently posting, ensuring that your audience is active when you post, and actively engaging with your audience before posting.

The higher your post appears in people's feeds, the more people engage with it. As a result, your reach, engagement, and audience loyalty will all improve. In other words, your ideal audience is more inclined to share your post in their stories, suggest your page, and share your material with excitement and passion if you share stuff to which they feel deeply connected.

Encourage your followers to participate and comment, and you'll increase engagement. You can do this by creating content your audience will appreciate and leaving a call to action that is easy to do. Asking easy to answer questions also works; remember that your audience's time is limited; you want to ask something they do not have to take much time and thought on.

Engage your fans by commenting on one of their most recent posts. You will notice people who engage with you often; these are your "fans." They could be peers, people who appreciate your work and you, or your ideal audience. No matter who they are, you grow better as a community than you do alone, reciprocate engagement with your fans whenever possible!

No matter how busy you are, take the time to react to comments and meaningful DMs. If you respond to your followers, they will be more likely to think of you when they need the assistance you provide. Make someone's day by demonstrating a supportive and nurturing attitude towards engagement.

Interacting with those who like and comment on your posts is the best approach to increase engagement. Looking for the Instagram accounts of your closest competitors and connecting with their audience is one of the best ways to get new followers. Determine which peer/competitor accounts post frequently and whether their values and perspectives align with yours; if they do, follow them, support them, engage with them!! Reach out and engage their audience as well.

Instagram Stories and stickers are an excellent way to encourage your followers to interact with you and share their thoughts and experiences, which helps you establish a devoted following who feels connected to you as a brand. Stories are also a terrific method to connect with your audience and express gratitude for their time spent interacting with you.

Approach your stories with a strategy and intention to nurture your audience with more tips and knowledge and let them into your life for stronger connections. You can do this by giving additional valuable tips to your post for that day or sharing your "behind the scenes" with your audience.

You can turn those tips into evergreen content by adding them to your Instagram Highlights when you do this. Stories and highlights are an excellent method to highlight your most valuable stories and upload them to your account for all of your audience to view.

It's essential to optimize each post on your account as valuable for your audience. The easiest method to improve your Instagram account is designing and sticking to an Instagram marketing strategy.

The worst thing you can do is gain Instagram followers by publishing random things. You may receive a lot of attention from a post of your cute puppy or non-related funny reel, however, those followers will not be interested in your business content. They will never engage nor convert to customers.

When it comes to your target audience, the approach is all about ensuring you get the most out of your content in terms of reach and engagement.

Here are some simple ways to boost Instagram engagement and help you expand your reach, get new followers, and grow your community over time.

Before moving on to genuine techniques that will benefit your business, let's understand what Instagram engagement is.

Instagram engagement is a measurement of how your audience engages with your material in addition to your follower count.

Calculating your followers' Instagram engagement rates based on them can offer you a fair picture of how they feel about the material. Likes, comments, shares, clicks, profile views, followers, and responses on Instagram Stories are all Instagram indicators that might affect your engagement rate.

However, use this calculation to track your average engagement rate for simplicity's sake. You can use this to determine whether you should improve it or if you are happy with your own ER (engagement rate).

Want more tips to increase your engagement on Instagram? Follow me on Instagram @gingerstarrborden

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